Online investing information site TheStreet.com is launching its tenth subscription publication, this one aimed at a niche of professional money managers it hasn't already tapped.
The site, whose tagline is "Real Experts. Real Time. Real Money," said its RealMoney Pro offering is a site where investment professionals and money managers can access the writings and insights from other investment professionals about the markets.
The $2,000 annual "introductory" fee for the RealMoney Pro section contains features such as trading diaries written by professional traders and hedge fund managers throughout the day; an options trading diary called "Puts and Calls"; research reports in the "Intelligence Report" section; "Traders Talk," an online forum where the subscribers trade ideas; and "Street Buzz" where the latest chatter floating through the markets is compiled.
The RealMoney Pro subscription service is another installment in its Real Money line of subscriptions for professional investors and traders. The plan is to offer different tiers of investment news, information and commentary across the site's sections.
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The RealMoney Pro launch is also the latest subscription pitch is another in a flurry of paid pitches that TheStreet.com has floated in recent weeks.
The company has joined with Yahoo! Finance sell content via the portal.
The commentary from TheStreet.com's subscription-only RealMoney site is to be re-packaged and sold to users of Yahoo! Finance Premium News in two tiers: RealCommentary Gold or Silver.
Already hit hard by the ad spending decline that has hammered content plays throughout the industry, TheStreet.com has been aggressively pursuing deals to lure new eyeballs and paying subscribers.
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New Year's Eve: The Day the Zune Stood StillIn January, TheStreet.com also joined with heretofore competitor CBS MarketWatch.com to co-publish each other's subscription-based offerings. That two-part deal calls for MarketWatch.com to feature selected premium headlines from RealMoney.com throughout its Web properties. In return, TheStreet.com would offer subscription-based products as an opt-in registration in MarketWatch.com's "Membership Center."
Another investing-information site, The Motley Fool has begun asking users to pay $4.95 a month for access to its popular bulletin boards. A year-long subscription to the service is offered for $29.95.
TheStreet.com has had problems in the past migrating free users to its premium sections and, once advertising revenues continued to dry up, the company was forced to implement several rounds of layoffs and other cost-cutting moves to save its cash while building a bigger base of paid users.
Thomas Clarke, chairman and CEO of TheStreet.com, summed up the company's hopes in a statement about the launch: "As a pioneer in subscription products, we've proven that we can charge for financial content on the Internet, as evidenced by our strong and growing subscriber base."





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